Engage New Customers With 360 Virtual Tours
Do you want to convert customers before they arrive? Then, engage them with a Local Search Gurus 360-degree tour.
Giving customers as much information as you can about your business and services often isn’t enough. People generally want to experience as much as possible about what you offer before they commit to buying.
The adage of “first impressions last” still stands, and you can now create a stunning first contact with potential customers before they even get near your premises. Our 360-degrees virtual tours use cutting-edge visual technology that enables you to present your business uniquely and creatively, giving virtual visitors a sense of being there.
Local Search Gurus will create a stunning and engaging virtual tour for your restaurant, hotel, shop, showroom, or other public-facing venues. The latest virtual tour hardware and software will capture the essence of your business, facilities, and quality of your service.
Our virtual tours will help convert customers regardless of the viewing on a PC, laptop, tablet, or mobile phone. That’s because we utilise the power of HTML5, responsive to any device. This technology ensures viewers of your 360-degree tour have the best possible user experience.
The excellent user experience they have virtually, coupled with the stunning visual impression they get of your business, will help customers choose your actual services.
360 images and tours drive results
High-quality photos on your business listing can improve your user experience, and make it easier for customers to find you. 360 tours let customers peak inside before they arrive, and boost your visibility online.
62% of visitors prefer listings with photos of store interiors.
Listings with photos and a virtual tour are twice as likely to generate interest.
Complete listings inspire trust and are 78% more likely to be viewed as well-established.
On average, 41% of business searches on Google Maps result in an on-site visit.
Listings with photos and tours motivate customers to make a purchase 29% of the time.
Google Rewards Local Businesses That Create A Google 360 Tour For Their Business
Google dominates the search engine market, in terms of both web and local search results, with a 75-85% market share. Therefore, two of the first places you should list your business on Google Local Business Centre and Google Places. With a Local Search Gurus 360-degree virtual tour, Google will not only show the location of your business as a street view, but viewers will also be able to ‘enter’ your premises and browse the inside. Doing so will give your business a distinct advantage over local competition.
Another essential aspect of boosting your local search profile is an accurate and consistent NAP (Name, Address, Phone Number) score. You will improve your NAP score by receiving citations and mentions that include your NAP in local and national directories.
Of course, there are other search engines, such as Yahoo, Bing, and Duck-Duck-Go. However, given its market share, you need to concentrate most of your efforts on ensuring your business is well represented on Google. Building organic search traffic for your website will take considerable effort and time in search engine optimisation, content writing, and marketing. Therefore, you must maximise your business’ presence by using local search-enhancing resources such as Google Places and Google Maps. Local Search Gurus can optimise your business using these resources, maximising your business presence as quickly as possible.
If you are a “bricks and mortar” business, Google Places tends to reward you ahead of non-geographical specific companies in local search results. But, of course, you need to be on Google Places to reap the benefits, which is what Local Search Gurus can do for you. We will help get your business above the standard search results by harnessing the power of Google Place, Google Maps, and a quality 36-degree virtual tour of your business.
Bespoke 360 Tours
A bespoke 360-degree virtual tour of your business is an incredible way of engaging with potential customers online and having the opportunity to convert them even before they get to your premises. Local search Gurus can develop a virtual tour that will promote the parts of your business location that you wish. The moment people start viewing your 360-degree tour, they will be engaged, and you will have started the process that ends in a sale.
We build your 360 virtual tour to the specifications you state, ensuring that it emphasises the areas of your business you want. You can embed the tour into your website, and we will ensure it fits seamlessly alongside your company brand.
Local Search Gurus use high-speed servers to power your tour and a simple iFrame code to insert it to your site. Therefore, you can feel confident your 360-degree virtual tour will load quickly and hassle-free. This simplicity also makes it straightforward to you to add new content throughout the year. For instance, if you were to have a seasonal display, you add new content for the time the display is in place.
We know our 360-degree virtual tours are stunning, and they work! And, we want you to have as much input as you wish by having the facility of adding photos, videos, floorplans, audio descriptions, and so on. All of these things will help build trust between you and your new customers. It is like inviting someone into your home and showing them around – there is not much more trust-building than that!
Local Search Gurus utilise augmented reality through our enhanced virtual tour system. This system allows you to enhance your tour with other resources and interactive elements such as auto-rotation, navigation menus, audio descriptions, and so on. You can also include prompts at ‘hotspots’ around your location to focus a customer’s attention on a particular product, for instance.
This system gives you an incredible amount of power to interact with potential customers as they ‘walk’ around your premises. Our 360-degree virtual tours are equally effective for retail outlets, hotels, restaurants, universities, and other public-facing establishments.
GOOGLE STREET VIEW 360 tours
360-degree virtual tours are a fantastic way to engage with visitors to your site and start converting them to customers from the moment they enter. Users find this type of engagement with a business to be unique and engaging. It allows you to set yourself apart by showcasing not only your products but your whole business and services.
Giving your visitors free range to browse your premises enables you to connect with them on a much deeper level than you could through your website alone. Doing this will bring your business to life, backing up the rest of your marketing message and building a deeper level of trust with your customers before they’ve even arrived.
A 360-degree virtual tour is a natural extension of Google Street View. If a street view is so popular, then it goes without saying that people will continue this experience into your premises. Local Search Gurus will help you create a stunning virtual tour that will enable your promises to be open to the public 24/7. What’s more, the process is incredibly straightforward.
the VIRTUAL TOUR process
Consultation & Pricing
The first step on the pathway to your 360-degree virtual tour is to receive a free consultation so that we can get an understanding of your business and your needs. If your business is local, we can arrange a time to visit your premises. If you are a bit further afield, we may conduct the consultation remotely and ask you to provide the relevant imagery for that.
When it comes to pricing, we will discuss this with you as part of the consultation. But, of course, every business and premises are different, so we want to ensure you get the most cost-effective solution to suit your needs and layout. As soon as we’ve agreed on the price, we can start to arrange a photo shoot.
Your Google Virtual Tour Photoshoot
When we arrange a date for the photo shoot, we’ll ensure you have plenty of time to get your premises prepared and looking the way you want it presented in the virtual tour.
Of course, you’ll want the place to be tidy and clutter-free. We also have a few tips on presenting your premises the best way to maximise the impact of your virtual tour. So, we can discuss these things during our initial consultation to get your business looking as good as possible.
We’ve got plenty of experience in making 360-degree virtual tours, so you can be confident that your business will give a great first impression. The whole photoshoot typically takes around 2-3 hours, and we’ll remind you of this during the initial consultation so that you can prepare accordingly. Payment is due on completion of the photoshoot.
Editing and Moderation
Once we’ve completed the photoshoot, we’ll take the images away so our skilled editing team can stitch them together to make your unique 360-degree virtual tour. We use class leading software to create the bespoke virtual tours as well as using the StreetView software to ensure that your tour runs smoothly and integrates seamlessly with Google Maps Street View.
Part of the editing process involves data security and privacy checks. Therefore, we will ensure that any personal identification markings, such as faces, phone, number, vehicle registration numbers, and so on, are blurred to make them unreadable. The editing process typically takes around 2-4 weeks to complete.
Your listing on Google Maps
With our 360-degree virtual tour, we include integration into Google Maps and your Google My Business profile. This combination of resources will become your most powerful digital marketing asset, and it will generate considerable organic traffic to your site. We’ll ensure these resources are configured correctly and contain accurate and relevant information for your business.
The final step of your 360-degree virtual tour is getting published and going live on Google Maps. Your tour will start to appear on Google Maps and within organic search results when it is published. In addition, we’ll provide you with a URL for the bespoke virtual tour so that you can share your virtual tour as part of any marketing campaigns. You will also receive HTML code so that you can embed your virtual tour into your website. Deep linking to various sections of the tour are also possible.
Frequently Asked Questions
Can I Choose The Areas That Are Photographed?
Yes, and that is the best solution, as you are the one who knows your business best and understands the areas to highlight. During the consultation, we will confirm the precise locations to photo and highlight for your virtual tour.
What Do We Need To Do To Be Ready For Our Photoshoot?
Indoor Areas: Ensure these are presented as you wish them to be photographed at the agreed time, as we have little scope to wait for this to be done after we’ve arrived.
Outdoor Areas: Shooting outdoor areas may be weather-dependent. For instance, you may wish to have a blue sky and bright sunshine to highlight a particular area. In this case, we may need to reschedule the outdoor area photoshoot.
Do We Need To Be Present For The Photography?
There is no distinct need for you to be present for the photo shoot. However, many business owners like to see the process and have the last inspection of the place before the shoot commences.
How Long Does The Photography Take for the Virtual Tour?
Typically, a photo shoot will take between two and three hours. Of course, this is dependent on the size of the premises and the complexity of the area. Every location is unique, and during the initial consultation, we can advise you on the approximate time the photoshoot will take.
What Kind Of Interface Does The Virtual Tour Use?
Local Search Gurus will create your 360-degree virtual tour using a series of high-resolution panoramic images. Customers can view your virtual tour anytime and on any device, thanks to it being hosted online and having a responsive design.
Ease of navigation, hot spots, and additional embedded resources provide an excellent user experience. In addition, your tour will be viewable by all of Google Maps and StreetView’s one-billion-plus users. As a result, it will become the first point of contact for people new to your business, elevating you above your competition, boosting your brand, and increasing your bottom line.
Do You Offer More Than Just A 360 Virtual Tour?
Bespoke 360-degree virtual tours are just one of the local search services that Local Search Gurus can provide you. We would highly recommend our Google My Business management and optimisation services as well as our Citation building services. Both go hand in hand in ensuring your Google My Business listing with the newly embedded virtual tour gets maximum exposure.
How Do We Get The Tour Onto Our Website?
We will provide you with a tiny element of HTML code (approximately one line) that you can embed into your site on your chosen page. We also provide you with a guide filled with handy tips such as selecting a starting point and much more. We’ll also send you a link to your hosted virtual tour, and you can include this in emails, tweets, and other marketing resources.
How Much Web-space Will The Google Tour Take Up On My Website?
Embedding your tour’s code on your website takes up virtually no space whatsoever. The reason is that the tour is hosted on Local Search Gurus servers, runs through a Google server, and streams on the fly. So rest assured, it will neither use much bandwidth nor slow down your website.
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